Read the Case: "The Nonmarket Environment of the Pharmaceutical Industry" at the end of Chapter 1 of the textbook (pgs. 16 - 19). Consider how the case could possibly be presented by a group of students to the rest of the class. For example: What are the 4 "I's" as they pertain to the case? Respond to some of the case questions? Is there new information since the publication of this case that could be added to enhance the discussion? Are there outside sources of material that can be referenced to enhance the discussion? Questions can be put to the instructor in the accompanying Forum