Read the case "The War on Drugs: The Power of Social Marketing or a Huge Waste of Money" and make DETAILED responses:

a. Evaluate the creative strategy used by the Partnership for a Drug-Free America in its advertising campaign particularly with respect to the strong fear appeal.

b. What are the pros and cons of using a fear-based marketing approach?

c. Did it work? Give facts.

d. Was it ethical? why or why not?