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Read the Chapter Case Study entitled ASHLEY STEWART from Chapter- 17 Retailing and Omni-channel Marketing Page:535 given in your textbook - Marketing (7th Edition)
Read the Chapter Case Study entitled "ASHLEY STEWART" from Chapter- 17 "Retailing and Omni-channel Marketing"Page:535given in your textbook - "Marketing" (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following questions:
Assignment Question(s):
- Describe Ashley Stewart's retail strategy using the 6 Ps. (2 Marks)
- Who is Ashley Stewart's target market?Could/should that target market be expanded? Explain. (1.5 Marks)
- What are Ashley Stewart's bases for sustainable competitive advantage? Discuss. (1.5 Marks)
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
