Read the closing case," Big Data, Big Business, Big Opportunities" in chapter 6. Answer the following questions?

1. List the reasons a business would want to display information in a graphic or visual format. (2 marks)

2. Explain how issues with low-quality information will impact big data. (1 mark)

3. Explain how a marketing department could use a data visualisation tool to help release a new product. (1 mark)

4. Categorize the five common characteristics of high-quality information and rank them in order of importance for big data. (3 marks)

5. Develop a list of some possible entities and attributes located in a marketing database. (3 marcs)