Read The Cohesion Case $("$Coca$-$Cola Company, $2018")$ at the end of Chapter $1$ and then do Exercise $1$A: The primary purpose of this exercise is to show students how to obtain vital information for doing case analysis or preparing a strategic plan for any publicly held firm. The secondary purpose is to familiarize you with $(1)$ strategy terms introduced in this chapter and $(2)$ key sources of information for doing strategic planning. Generally in a strategic$-$management course, teams of students prepare a strategic plan $($case analysis$)$ for some assigned company, so this exercise can assist in learning how to get started in such a project. This is a one$-$page, double$-$spaced assignment.

Then go to the end of Chapter $2$ and do Exercise $2$A and $2$B "Develop an Improved Vision and Mission Statement for the Coca$-$Cola Company." This is a minimum of one$-$page, double$-$spaced assignment.