• Read the correspondent chapter (s) of the week.
• Go to HTU ONLINE Library Service,https://htu.edu/academics/library/research,
• (Links to an external site.)
• and look for a research article (paper) in one of the TOP MARKETING ACADEMIC/RESEARCH JOURNALS (i.e. journal ofmarketing management, journal of marketing, etc), that relates to the one of the subtopics in the chapter
• Read the article and try to concentrate your reading in the following sections:

1. the research questionand reason for the study (most of the times stated in the abstract)
2. the hypothesis or hypotheses tested (Introduction)
3. how the hypothesis was tested (Method)
4. the main findings (Results, including tables and figures)
5. how the findings were interpreted (Discussion/conclusion)