Select an ad on a social media platform (YouTube, LinkedIn, Instagram, Vimeo, Facebook, Twitter, Tumblr, and other social media) of your choice. . After reading unit texts and watching the content of selected ad online, answer below questions:

• Would you consider the ad to be an emotional or rational ad? Why or why not?
• Who do you think is the target audience for the ad?
• Why or not should people want to share the ad for it to go viral?
• Is the content for your chosen social media platform more suitable for B2B, B2C, or both?
• How many times more likely is it for a lead (potential customer) to convert when developed throughemployee social marketing? Why?
• List three social media which you consider to be most suitable for a customer testimonial and Why?