Read the Dove case and answer the following questions: 1. What was Doves market positioning in the 1950s? What is its positioning in 2007? 2. How did Unilever organize to do product category management and brand management in Unilever before 2000? What was the corresponding structure after 2000? Why does Unilever want fewer brands? 3. How was the brand meaning controlled before 2000? How was the meaning of the brand controlled at the time of case? What core values do you think the message is appealing to? 4. What kind of brand personality do you think Dove is trying to communicate? Please also use actual self, ideal self to explain your point of view 5. How do you compare this ads approach vs general aspirational image approach? Which is one do you think is more effective for a beauty brand? 6. What do you think was the key success factors that lead to the success of Doves Real beauty campaign? 7. Do you think the Doves Real beauty campaign will work in Taiwan? Why? note: this is the link of article https://slotemail.com/mdtraining/wp-content/uploads/2019/09/Dove-An-Evolution-of-a-Brand.pdf