Read the extract in question 1 and anmswer the question 1 , Question 2 will need you to use question 1 as a reference . Please reference your work and include bibiliography

Marketing management 800

ganglion I_ne 115 marks) BrazilMotors wishes to sell cars in the South African market. The company is known for their high end cars. Even though the company has a global presence in selling cars, it sells to High, Middle and Lower income groups based on the segmentation. BrazilMotors has appointed you as a consultant to guide them on types of segmentation that they should use for their cars. (15 marks) Question Two 14!] marks) BrazilMotors in Question one wants to promote its brand and products to create awareness and increase the sale of its products 2.1 Explain various promotion mix tools that you will use for BrazilMotors to create awareness about the brand and products. (it) Marks) 2.2 Explain any ve online marketing tools that you will use to increase sales for BrazilMotors cars. (It) Marks) 2.3 In designing an advertising campaign for BrazilMotors. which would you nd more useful. information about customer demographics or information about customer life style? Give an example of how you would use each type of information {10 marks) 2.4 How does market segmentation differ from product differentiation? What are the factors that should be considered while selecting the segments? (10 marks) Question Three [20 marks! 3.] Discuss the signicance of Marketing at Micro and Macro Levels (5 marks) 3.2 Identify and describe the main levels of micromarketing (5 marks) 3.3 A product passes through specic sequences of stages according to the life phases of infancy, growth, maturity and decline. Explain each stage of a product life cycle (PLC) by quoting an example of a product that you think has passed through different stages of PLC? (10 marks)