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Read the Focus on Ethics box (Psst! Have You Heard Any Good Quarterly Earnings Forecasts Lately?). Explain what quarterly earnings guidance is, and what purpose

Read the Focus on Ethics box (Psst! Have You Heard Any Good Quarterly Earnings Forecasts Lately?). Explain what quarterly earnings guidance is, and what purpose it is supposed to serve. If you were a corporate CEO, would you discontinue this practice? Why or why not?

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