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Read the following article : https://jalopnik.com/ex-employees-say-hennessey-is-a-bigger-mess-than-you-ev-1778134112Links to an external site. How does this additional information change your perception of Hennessey Brand ? What brand story
Read the following article :
https://jalopnik.com/ex-employees-say-hennessey-is-a-bigger-mess-than-you-ev-1778134112Links to an external site.
How does this additional information change your perception of Hennessey Brand ?
What brand story is being communicated in this video? Watch and analyze carefully.
Frameworks:
Ideal brand stories should answer the following:
- Who you are?
- Who are your customers?
- What solution/ value are you trying to provide?
- Does the solution/value do its job?
- What are the results so far (customer/market)?
- Personalization?
- Brand 3Ps- Purpose, Promise, Personality
- Stories - complete narrative (beginning, middle, end-resolution), intriguing, authentic (characters should be honest), create experience, emotional connection, details (small, vivid, important details), surprise, empathy, conflict-tension. How is it shared?
Customers Segments:
- Who makes up the customer base:
- Demographics - age, gender, income, etc.
- Psychographics
- Personality
- Lifestyle
- Social Status
- Activities, Interests & Opinions
- Attitudes
- Geographic
- Location
- Climate
- Culture
- Population
- Urban, Suburban, Rural
- Language
- What do customers do?
- Behavioral
- Purchasing Behavior
- Usage Behavior
- Benefits sought
- Occasions of purchase
- Customer journey
- Customer satisfaction
- Customer Loyalty
- Interests (keeping your customers interested)
- Customer Engagement
- User Status - Trial, Free, Freemium
- Behavioral
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