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Read the following case and answer the questions that follow: (2+3+3=8) Widgets India is a medium-sized firm specializing in the design and manufacturing of quality

Read the following case and answer the questions that follow: (2+3+3=8) Widgets India is a medium-sized firm specializing in the design and manufacturing of quality widgets. The market for widgets has been stable. Historically, Widgets India has had a traditional functional organization design with four departments: accounting, sales, production and engineering. It has served the company well and it was able to compete by being the low-price company in the industry. In the past three years, the demand for widgets has exploded. New widgets are constantly being developed to feed the public's seemingly insatiable demand. The average life cycle of a newly released widget is about 12-15 months. Widgets India is finding itself, unfortunately, unable to compete successfully in this new, dynamic market. The CEO has noted a number of problems. Products are slow to market. Many new innovations have passed right by Widgets India because the company was slow to pick-up signs from the marketplace that they were coming. Internal communication is very poor. Lots of information gets kicked "upstairs" and no one seems to know what happens to it. Department heads constantly blame other department heads for the problems. A. You have been called in as a consultant to analyze the operations at Widgets India, what would you advise? B. What structural design changes might be undertaken to improve the operations at the company? C. What are the strengths and weaknesses of alternate solutions the company could employ? 2023/03/12

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