- Read the following case study carefully, and develop a document as required. Plan the content according to the principles covered in in the course (e.g., main idea first). Draft your document and proofread the text in detail. Give special attention to correct formatting, direct, positive, concise, and bias-free writing style. Check for grammar, punctuation, and spelling. Revise your document as thoroughly as possible. (30 points) You are part of a public relations department at a fast-growing consulting firm. You remember that not long ago all the employees used to share the same office floor, with a friendly kitchen area and frequent company-wide events, where everyone felt relaxed and comfortable. The atmosphere was dynamic and people were very supporting; many projects were developed in teams and employees connected easily with each other. About three years ago, the firm decided to expand as the business was successful and profitable, so most departments went through several stages of hiring new consultants, experts, and assistants. As a result, the office space became insufficient, and the company had to rent additional office space in the same building and at a nearby location. Since only two of the initial departments remained on the same floor and since new employees have joined the initial team, the communication around the company has changed, and the former places for lunch, coffee breaks, and informal chats have been redesigned to accommodate more people. The atmosphere has clearly changed; you have discussed about this situation with your manager, who also noticed the current facts. You, as a department, have also decided to implement a new program in order to improve communication among employees. As a result, your department would like to introduce video-testimonial contests to help with employees' morale. These videos can then be posted on the company website showing positive aspects in different departments, accomplishments, advice, suggestions that employees offered each other, or congratulatory messages for special achievements. The president and his team are somewhat familiar with your idea, but the proposal for this new program has yet to be approved. Your task is to summarize your department's suggestions in an e-mail memo and inform the leadership about the video contest which will run throughout the company. The message should specify that a contest will be organized in order to select the videos, and employees can choose the method of recording; you can also suggest a few. The e- mail should also mention the possible costs involved, and that a mini-team will be set up to coordinate the contest. Be sure to include everyone's specific role on the team so that you build credibility with your audience. Also, you can make up any relevant names, dates, amounts, addresses, and any other information you consider pertinent and helpful to your message.