Read the following case study carefully and then answer the questions that follow: Your firm manufactures EV bicycles in India and wishes to market them globally. In spite of competition, you see that South Africa has a huge potential and plan to expand your retail operations in South Africa.

a) Explain your market entry strategy to launch the EV bicycles in South Africa. (5 Marks)

b) Explain major global pricing policies. Which of these pricing policies would you consider while launching the EV bicycles in South Africa?