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Read the following passage and answer the given questions. Doing extensive research before making an online purchase may be futile. An article in the journal,
Read the following passage and answer the given questions. Doing extensive research before making an online purchase may be futile. An article in the journal, Marketing Science, finds that even though consumers may spend days looking for the right product, what they purchase tends to be remarkably close to items they searched and found in their very first search. The researchers derive this from the browsing and purchase history of over two million consumers. They used a sample of more than digital camera purchases with full browsing histories over a three month period. They also found that while about percent of consumers search and purchase in just one online session, the average purchase takes much longer around days and over six sessions. The vast majority of purchases happens in under a month and about percent of consumers search for only one brand and percent for only one model, while the average consumer will search for about three brands and six models. Q What do the trends say about the final purchase made by the consumers?
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