READ THE FOLLPWING CASE CAREFULLY AND ANSWER THE QUESTIONS THAT FOLLOW: Jennifer Sanchez at San Francisco state university is beginning to interview for jobs. For the first interview on campus, Jennifer had planned to wear the blue suit her parents bought for her three years ago. But looking at her suit, she realizes that it is not very stylish and that the jacket is beginning to show signs of wear. Wanting to make a good impression at the interview she decides to get a new one. Jennifer surfs the internet for tips on dressing for interviews and looks through some catalogs to see the styles being offered. But she decides to go to a retail store so she could try it on and have it for her first interview next week. She likes to shop at Fitch and American Eagle Outfitter but neither sells business suites. She remembers an ad in the San Francisco Chronicle for women's suites at Macy's. She decides to go to Macy's in the mall close to her apartment and asks her friend Brenda to come along. Jennifer values Brenda opinion because Brenda has a good taste in clothing Walking through the store, they see some DKNY suites. Jennifer looks at them briefly and decides they are too expensive for her budget and too stylish. She wants to interview and thinks she needs a more conservative suit. Jennifer and Brenda are approached by a salesperson in the career women's department. After asking Jennifer what type of suit she wants and her size, the salesperson shows her three suits. Jennifer asks Brenda what she thinks about the suits and selects one to try on. When Jennifer comes out of the dressing room, she feels the shoulder pads in the suit make her too heavy. But Brenda and the salesperson think the suit is attractive. Jennifer decides to buy the suit after another person in the store tells her she looks very professional in the suit. As the salesperson walks with Jennifer and Brenda to the cash register, they pass a display of scarves. The salesperson stops, picks up a scarf, and shows Jennifer how well the scarf compliments the suit. Jennifer decides to buy the scarf. i. 11. iii. iv. With reference to the consumer buying process and with specific examples in Jennifer's case, evaluate the stages Jennifer went through in arriving at buying the suit for the interview. (8 marks) Identify and explain four ways retailers helped in reducing information search for Sanchez in the story (8 marks) What kind of problem solving did Jennifer engage in when he consulted Brenda in buying the suit? How would you describe Jennifer's decision to buy the scarf? (2 marks) (2 marks) QUESTION 2 You have been hired as a consultant to analyse the strategic decisions of store retailers in Ghana regarding the adoption of electronic retailing to complement their brick-and-mortar operations. Your task is to i. Examine four (4) reasons behind this aggressive pursuit and explain four (4) significant challenges they are expected to encounter. (12 marks) ii. Provide four (4) actionable activities the retailer can undertake to overcoming the problem of multichannel retailing. (8 marks)

READ THE FOLLPWING CASE CAREFULLY AND ANSWER THE QUESTIONS THAT FOLLOW: Jennifer Sanchez at San Francisco state university is beginning to interview for jobs. For the first interview on campus, Jennifer had planned to wear the blue suit her parents bought for her three years ago. But looking at her suit, she realizes that it is not very stylish and that the jacket is beginning to show signs of wear. Wanting to make a good impression at the interview she decides to get a new one. Jennifer surfs the internet for tips on dressing for interviews and looks through some catalogs to see the styles being offered. But she decides to go to a retail store so she could try it on and have it for her first interview next week. She likes to shop at Fitch and American Eagle Outfitter but neither sells business suites. She remembers an ad in the San Francisco Chronicle for women's suites at Macy's. She decides to go to Macy's in the mall close to her apartment and asks her friend Brenda to come along. Jennifer values Brenda opinion because Brenda has a good taste in clothing Walking through the store, they see some DKNY suites. Jennifer looks at them briefly and decides they are too expensive for her budget and too stylish. She wants to interview and thinks she needs a more conservative suit. Jennifer and Brenda are approached by a salesperson in the career women's department. After asking Jennifer what type of suit she wants and her size, the salesperson shows her three suits. Jennifer asks Brenda what she thinks about the suits and selects one to try on. When Jennifer comes out of the dressing room, she feels the shoulder pads in the suit make her too heavy. But Brenda and the salesperson think the suit is attractive. Jennifer decides to buy the suit after another person in the store tells her she looks very professional in the suit. As the salesperson walks with Jennifer and Brenda to the cash register, they pass a display of scarves. The salesperson stops, picks up a scarf, and shows Jennifer how well the scarf compliments the suit. Jennifer decides to buy the scarf. i. With reference to the consumer buying process and with specific examples in Jennifer's case, evaluate the stages Jennifer went through in arriving at buying the suit for the interview. (8 marks) ii. Identify and explain four ways retailers helped in reducing information search for Sanchez in the story ( 8 marks) iii. What kind of problem solving did Jennifer engage in when he consulted Brenda in buying the suit? (2 marks) iv. How would you describe Jennifer's decision to buy the scarf? (2 marks) QUESTION 2 You have been hired as a consultant to analyse the strategic decisions of store retailers in Ghana regarding the adoption of electronic retailing to complement their brick-and-mortar operations. Your task is to i. Examine four (4) reasons behind this aggressive pursuit and explain four (4) significant challenges they are expected to encounter. (12 marks) ii. Provide four (4) actionable activities the retailer can undertake to overcoming the problem of multichannel retailing. ( 8 marks)