Read the Forbes article about what the retailer J.Crew has recently done to try to increase sales and make the brand cool again among millennials and Gen Z customers. Go onto JCrew.com and check out the women and men fashions for yourself and write a discussion post on whether this brand appeals to you. If you know this retailer well, has it succeeded in making the brand relevant and cool again for you as a Gen Z consumer.

https://www.forbes.com/sites/walterloeb/2022/07/27/jcrew-comeback-starts-now/(Links to an external site.)

J.Crew filed for bankruptcy as the preppy retailer succumbed to the Covid-19 fallout in 2020. Read what the company has done to try to revive the brand. Feel free to conduct online research. Cite your sources.