: Read the given scenario of the company Hot mama and answer the question:

Hot Mama Who could think of a tougher and more competitive industry than womens and childrens clothing? And retail to boot. The competitiveness of the industry didnt deter Hot Mama founder/CEO Megan Temte. In November 2004, Temte and her husband Mike opened the first Hot Mama clothing boutique in Edina, Minnesota, a suburb of Minneapolis. Since then, the company has expanded. Hot Mama opened six new stores in 2010, bri nging the total to 17 locations in seven states. The company planned to establish at least 14 additional stores in 2011 and 2012. Whats different about Hot Mama is the layout of the store and the product selection. Its a store thats designed specifically for mothers to shop with small children in tow. Each location entertains kids with movies, toys, video games, and coloring books, all centrally located so mothers can keep an eye on their kids. Every aisle is wide enough to accommodate a two -seat stroller, and the floors are made so strollers dont get stuck. Sales employees double as babysitters, and often hold infants as their mothers try on clothes. The goal is to give moms a small amount of shopping peace in the midst of a hectic day. Most shoppers stay in the store more than an hour. Sales employees are specially trained to help mothers find clothes tha t fit, whether they are young , have just had a baby, or have older children. In regard to selection, the stores feature products from more than 200 b rands. Hot Mamas revenue is expected to top $20 million in 2011, and the company plans to have 50 locations by 2014. Analyze the clothing industry using Porters five forces model. In what way/s Hot Mama successfully positioned itself against the for ces that are suppressing the profitability of the clothing industry as a whole?