Read the Harvard Business Review article titled "What Does Your Company Brand Stand For?" then answer the following questions.

Actions

1)According to the article, how can an organization make sure there is alignment across organizational strategy? What does it look like and what does it mean?

Then, provide are two examples of ways an organization's strategy/identity may be misaligned and what can be done to fix it.

2) Integrating what we have learned about this semester, how do the 9 strategic management elements presented in the matrix relate to or affect other areas of organizational behavior or management? Identify three (3) specific concepts or theories covered previously this semester and discuss how they relate to elements in the matrix.

3-Watch the following video about Joie de Vivre and answer the questions below.

https://www.youtube.com/watch?v=VVq4drduglA1)(Links to an external site.)

a) Joie de Vivre's staff-authored mission focuses on "Creating opportunities to celebrate the joy of life", which is aligned with Mr. Conley's focus on creating joy for himself, his employees and hiscustomers.

What are two examples from the video that demonstrate that howJoie de Vivre's strategy and business practices are aligned with its mission? Explain.

b) Through effective, strategic management, Joie de Vivre has been hugely successful. Describe three different ways that it has positively impacted the business.