Question
Read the HBS case study Merck: Pricing Gardasil. Discuss the following questions 1. What factors should Merck consider when setting the price? 2. If the
Read the HBS case study Merck: Pricing Gardasil.
Discuss the following questions
1. What factors should Merck consider when setting the price?
2. If the price is $120 per dose, what is the cost of QALY?
3. Cased on your work in #2, what do you think the price of Gardisil should be?
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Hospitality Business Development
Authors: Ahmed Hassanien, Crispin Dale
2nd Edition
1351033689, 9781351033688
