Read the information about Apple and their business model.

 https://fourweekmba.com/apple-business-model/ (Links to an external site.)

Based on the information, make a summary that includes information about:

- What is their Direct model

- What is their Indirect model

- How does Apple distribute their products and services

- Describe their business strategy / How do they approach the market to gain customers? 

 

Go to PepsiAmericas: A Bottler Wholesaler in the Pepsi Channel of Distribution  

https://www.youtube.com/watch?v=7Y2mZOS8wc4

and answer the following questions on channel management:

What is "Vertical Distribution?

What technology does Pepsi use to distribute its product?

What are the 3 channels of distribution?  Be specific.

1. Identify the components of the Marketing Channel.  Give an example of each.
2. Intensive Distribution?
3. Ideal Market Exposure
4. Push & Pull Strategies

What is the objective of the "pull" strategy?

What is the objective of the "Push" strategy?

What is the "on-premise" channel?   Be specific.

What is the objective of "impulse" buying?

Explain the concept of channel partnering.   Be specific.

What is "Niche" marketing?