Question
The food industry has demonstrated over the years to be a resilient and reliable one, and which constantly adapts equally well to changing industry trends
The food industry has demonstrated over the years to be a resilient and reliable one, and which constantly adapts equally well to changing industry trends and societal mores. South Africa is the largest foodservice market in the sub-Saharan Africa with a large and highly competitive hospitality industry. Similarly, the country has a large number of domestic as well as international restaurant chains; thereby, fuelling the growth of the fast food segment. This is attributed to increase in demand for different types of fast food products from the target customers. According to Southern Africa Food Lab, over the past five years, there has been an increase in consumption of convenience food due to rise in availability of take-away vendors. Despite negative impacts on several economic parameters of the country, the food service industry was expected to experience considerable growth.
Identify a known organisation of your choice in the food industry. You are to ensure that you have full access to the relevant information required for this project. Please note that the information you will collect will be purely for the purposes of this project and will not be shared with third parties. However, if required, you are free to give the organisation a fictitious name. You are required to answer ALL of the following questions:
Answer ALL the questions in this section.
1 Provide a brief profile of the organisation
2 Assess the vision, mission statements and the core values of the organisation
3 Evaluate the company’s external environment using Porter’s Five force model to determine key industry threats and opportunities
4 Construct the company’s value chain and analyze the key elements of the company’s value chain activities.
5 Provide a critical account of the strategic options used by the company to fit the specific industry and company situation.
6 Assess the company’s culture and describe the features that stand out. Does the culture support strategy?
7 Conclusion and references
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