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Read the Marketing Insight at the end of Chapter 12 on Celebrity Endorsements. Using examples, discuss the following: What are the advantages and disadvantages of
Read the Marketing Insight at the end of Chapter 12 on Celebrity Endorsements. Using examples, discuss the following: What are the advantages and disadvantages of using celebrities in marketing campaigns? What are the potential risks? Discuss an example of a negative celebrity endorsement and how the company responded. Do you agree with the companys response? What else could the company have done
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Operations Management Creating Value Along The Supply Chain
Authors: Roberta S. Russell, Bernard W. Taylor, Tiffany Bayley, Ignacio Castillo
2nd Canadian Edition
1119588723, 9781119588726
