Read the mini case study: Ariane systems on pages 45-47 (pictures attached) and answer the following questions:
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Question:
Read the mini case study: Ariane systems on pages 45-47 (pictures attached) and answer the following questions:
- As a French firm, Ariane uses the UK as a home base. What are the strengths and threats of Ariane's strategy of expanding within Europe before going global?
- Why might Ariane have focused on old 'EU Member States' before globalizing?
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