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Read the mini case study: Ariane systems on pages 45-47 (pictures attached) and answer the following questions: As a French firm, Ariane uses the UK

Read the mini case study: Ariane systems on pages 45-47 (pictures attached) and answer the following questions:

  1. As a French firm, Ariane uses the UK as a home base. What are the strengths and threats of Ariane's strategy of expanding within Europe before going global?
  2. Why might Ariane have focused on old 'EU Member States' before globalizing?

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