Read the Netflix Case $13$ pages C$-149$ to C$-157$ Based on the text material and the case material, answer the following questions:

Who are Netflix$$s competitors and why would they be likely to take action against Netflix? Include the role of market commonality and resource similarities.

Why does Netflix appear to have a competitive advantage for now?

How do you think Netflix could or should respond to competitor action? Include online competitors, use of technology, and geographic expansion.