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Read the next stage of the running TSL case on Finding Out Vanilla Isn t So Plain ( pp . 5 6 - 5 7

Read the next stage of the running TSL case on Finding Out Vanilla Isnt So Plain(pp.56-57). Reply to the following questions drawn from the textbook running case questions(57): Which element of the marketing environment do you think is most critical for TSL to understand if it is to be successful? If you were advising TSL in this situation, would you consider temporarily using artificial vanilla until the shortage ended or at least to meet the pending Starbucks order? Considering that TSL has a single supplier for the Madagascar vanilla, what are the advantages and disadvantages of a single supplier? How has the social/cultural environment benefitted TSL and how has the social/cultural environment contributed to its current problem with vanilla supply? Lastly, what is one or more instance of a contemporary break down in a supply chain for a product or service you use frequently? How did the affected firm or brand reply? What might your example of a supply chain disruption contribute to an analysis of the TSL and vanilla case? Explain.

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