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Read the RFP Business Planning and Developmental Evaluation that was posted on LinkedIn in mid-April. Either individually, or in groups of no more than


  

Read the RFP Business Planning and Developmental Evaluation that was posted on LinkedIn in mid-April. Either individually, or in groups of no more than four students, prepare your response to this RFP. That is, develop a proposal in response to this RFP (but don't actually submit it to the client - submit it on Moodle). Be sure to follow the client's instructions. Marking Rubric Executive Summary: This will outline the organization, including their mission statement, leadership, employees, operations, and location. Products and Services: will outline its products and services. This outline should include (where applicable): pricing, product lifespan, benefits to the customer, and responding to needs. Marketing Strategy and Analysis: As for market strategy, this section will describe how the organization will acquire, keep and grow its client base (both from those purchasing at the Grocer 4 Good store as well as the donor base). This description should include an outline of the distribution channel, advertising plans, marketing campaign plans, and target media channels. Financial Planning: This section should include financial projections, including alternative revenue sources and a fundraising plan. Budget: This will include estimations of revenues and expenses related to the operation of the business for a set period of time (5 years) with a build-out plan for sustainability over the long term. TOTAL /20 /20 /20 /20 /20 /100

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