Read the scenario in the picture and answer the question:

1. What are the differentiated business concepts that Jollibee won the hearts, and wallets of Filipino consumers? Do you think these business concepts are effective in outgunning the giant McDonalds? Explain.

Scenario: When Jollibee decided to challenge the giant McDonalds in the market, it brought the Filipino taste to hamburgers. For that matter, it introduced a lot of Filipino dishes not traditionally sold in hamburger joints. Jollibee observed in their market research that Filipino consumers smelled theirburgers before eating them. The logic is obvious: the nose can smell a thousand aromas while the tongue can only distinguish four tastes (sweet, sour, salty, and bitter). Jollibee knew that good taste is a function of a good smell. Their tagline "Langhap Sarap" which roughly translates to "You can savor its good taste from its great aroma", says it all. Jollibee also came up with a child-friendly name and an endearing mascot to accompany the name. Strategically, Jollibee decided to locate two or three outlets to surround Mcdonalds'. The rest is history