Read the Side Launch Case at the end of Chapter 13 titled An Accessible Price.

Answer questions 1 - 3 and submit in a Word Document BEFORE the start of class.

1. Beyond mere profit, what are some of the pricing goals held by Side Launch?

2. When Dave and Garnet refer to reaction from their customers to changes in price, they are referring to what fundamental tenet of pricing and economics?

3. Which of the three main pricing strategies described in this chapter do you feel Side Launch is more likely to use?