Read the Sturm, Ruger & Co. (Case 15) pages C-198 to C-208 in the Case Section of the text; then, please do the following: Discuss how the various segments of the General External Environment can influence business. General External Environment - detail the actual situation and emerging trends Demographic- composition of marketplace, expected changes, population changes, income distribution, age structure, etc. Economic- standard of living, inflation, interest rates, energy prices, growth rate (GDP), threat of recession, job market, etc. Political and Legal- laws, regulations, trade agreements, possible new regulations, outside group pressure on politicians (lobbyists) Social and Cultural- social beliefs, values, customs, cultural groups, labor force participation rate, Technological- rate of technological change, availability of technology, the impact of automation on workers and profits Global- developing markets, global competition, cultures in other countries, unstable governments, war, terrorists Sustainable Physical- what are the potential and actual changes in the physical environment, ecological, social, and economic systems and business practices (CSR)