Question
Read the three articles below about Ikea and their global marketing strategy. https://notesmatic.com/ikea-marketing-strategy-practices-case-study/Links to an external site. https://blog.unisquareconcepts.com/marketing/ikea-a-global-marketing-success-story/Links to an external site. https://thebrandhopper.com/2020/11/14/case-study-ikea-glocal-marketing-strategy-in-china/Links to an
Read the three articles below about Ikea and their global marketing strategy.
https://notesmatic.com/ikea-marketing-strategy-practices-case-study/Links to an external site.
https://blog.unisquareconcepts.com/marketing/ikea-a-global-marketing-success-story/Links to an external site.
https://thebrandhopper.com/2020/11/14/case-study-ikea-glocal-marketing-strategy-in-china/Links to an external site.
2. Answer the follow questions using the information in your textbook and in the articles above.
a. Who are Ikea's target customers? Be specific - the answer is not "everyone" or "people who need furniture".
b. Discuss three specific marketing strategies/actions they have used to succeed on a global scale.
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Managerial Accounting
Authors: Ray Garrison, Eric Noreen, Peter Brewer
15th edition
1259404781, 007802563X, 978-1259404788, 9780078025631, 978-0077522940
