Read the two (2) Illustration Capsules in chapter 8--8.1 on page 229 and 8.2 on page 252.

Comment on what you learned about Kraft-Heinz's merger on the benefits of Cross-Business Strategic Fit and on Hewlett-Packard's restructuring . Is this related or unrelated diversification? Explain. Also, as chapter 8 states, the purpose of diversification is to build shareholder value: 1 + 1 = 3. Comment on whether or not you think Microsoft as a company is "better-off" as a result of this acquisition.

Comment on Kraft's Strategy of "Growth through Restructuring" at Kraft Foods. Here is a video link on Kraft Foods Management change with projections on shift in strategy as a result of the change.

https://www.youtube.com/watch?v=g3WfZTYqPd4

Will the shift in strategy (divesting Kraft's portfolio of products or selling the company to a private equity firm) increasing shareholder value? Interestingly, in the video, note what happens to the stock price once this announcement is made.