read these articles:

1. Voorveld, HA (2019). Brand communication in social media: a research agenda. Journal of Advertising , 48 (1), 14-26.

2. Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B. (2020). User generated content presenting brands on social media increases young adults' purchase intention. International Journal of Advertising , 39 ( 1 ) , 166-186.

3. Aribarg, A., & Schwartz, EM (2020). Native advertising in online news: Trade-offs among clicks, brand recognition, and website trustworthiness. Journal of Marketing Research , 57 (1), 20-34.

Summarize a few key ideas from three of the week's readings. Then, explain how the information could be used by a communication professional. Pick a few specific ways in which this research could be applied to or inform work.

Presentation with a question or two about the readings.