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Read this article about private label products and recent trends. Respond to the following questions: 1) As a marketer, how does the introduction of a
Read this article about private label products and recent trends. Respond to the following questions: 1) As a marketer, how does the introduction of a dupe product or private label affect your strategy? 2) What options do marketers have to protect their brand equity against private label products? 3) As a retailer, what role do private label products play in the overall strategy
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