Read this brief article on an email initiative related to the Ukraine conflict (link: https://time.com/6168314/psychology-persuade-russians-truth-ukraine/) - or see PDF file below.

• Briefly describe this initiative.
• Explain the concept of "conversational receptiveness". Is this applicable to emails an organization might send to customers? Briefly explain your point of view.
• What email subject line do you believe would be most effective for emails in this initiative? Explain your approach.