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Read this case and answer the questions. CHAPTER FIVE: McDonald's: Rebirth Through a Low Growth Strategy | Marketing Mistakes and Successes, 12th Edition (oreilly.com) Question1:
Read this case and answer the questions.
CHAPTER FIVE: McDonald's: Rebirth Through a Low Growth Strategy | Marketing Mistakes and Successes, 12th Edition (oreilly.com)
Question1: Does the size of McDonald's give it a powerful advantage over its competitors? Why or why not?
Question2: What do you think is McDonald's near-term and long-term potential? What makes you think this?
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