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Read this Kicking the tyres , The Economist (January 24, 2019). Answer these: Using the 5 Forces concepts, what are your thoughts about the level

Read this "Kicking the tyres", The Economist (January 24, 2019).

Answer these:

  • Using the 5 Forces concepts, what are your thoughts about the level of competition in the Chinese bike sharing industry?
  • How did Ofo use the 4Ps to try to differentiate itself?
  • Where is the Chinese bike sharing industry on the business life cycle? What do you think happened to cause so much change and upheaval in the industry?

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