Read those two articles. To what extent to do you think that some of the brand engagement regarding social justice issues is genuine versus opportunistic? How do we hold brands accountable?

https://medium.com/swlh/are-companies-using-black-lives-matter-for-marketing-purposes-77ee366bf4aa

https://www.impactplus.com/blog/marketing-with-pride-vs-rainbow-washing-marketing-lessons-from-pride-month-2019