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Reading 3: S inha, Ashish, Prakash Bagri, Kiran Pedada and Rajendra Srivastava (2022), E commerce Disrupted: Is Social Ecommerce the Future of Retail, A cceptance,

Reading 3: S inha, Ashish, Prakash Bagri, Kiran Pedada and Rajendra Srivastava (2022), "E commerce Disrupted: Is Social Ecommerce the Future of Retail," A cceptance, Managementand Business Review . Reading 4 : Pinduoduo: Disrupting the Disruptors (CEIBS Casestudy) a) Would you buy, sell or short PDD? b) Is PDD a revolutionary platform that has the ability to disrupt the current e-commerce market? Would you classify PDD a disruptive innovation? Provide reasons for the classification. c) Why are e-commerce platforms so popular in China? What are some reasons for the success of Tmall, Taobao and JD.com? d) Compare and contrast the Business Models and capabilities of PDD and Alibaba.

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b Pinduoduo PDD has been recognized as a revolutionary platform in the ecommerce market due to its unique business model It pioneered the concept of social commerce by incorporating group buying and s... blur-text-image

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