READING QUESTION #1: According to the Solomon text, what are the three stages of perception and how does he describe each? Give an original example of each. Then, read over the example from Wu's Attention Merchants short introductory chapter. What does he mean by 'attention merchants'? Who exactly are they? What are the implications of his critique of the attention merchants for the three stages of perception in marketing practices (feel free to use his example from the Twin Rivers school district)? Lastly, do you believe the school district was justied in its decision to allow paid advertising in its public-school system? Why or why not? Lastly, do you recall whether or not you were exposed to ads on school grounds of your elementary, middle school, or high school experience? And, looking back, do you think their presence (or absence) was justified? READING QUESTION #2 In your own words, what is semiotics (96-101)? How does Solomon depict its relation to marketing and consumer behavior? List and explain the three semiotic components of a marketing message that he mentions (97). Give an example of each. Then. briey explain the difference between an icon (97), index (97), and symbol (97-98), giving an original example of a semiotic ad campaign that you think has been successful. On yourjudgment, was its success due primarily to resembling an object, connecting to it, or tying to it in some conventional way? Lastly, give an example of what you judge to be an unsuccessful semiotic ad campaign. Explain why. What would you suggest it do to become more effective? 3a) What is subliminal perception? Give two or more specific examples (feel free also to draw on the previous examples from Qichter in the prior short article on 'retail therapy'). Do you think subliminal perception works? Why or why not? In comparison to your view, what does Solomon think about the relative effectiveness of subliminal ads (or lack thereof)? What is one or more reason he gives for his verdict on these types of ads that occur below the threshold of normal recognition? How might someone critique his view? How might he reply? And, hypothetically assuming that some forms of subliminal perception may at least produce a small degree (or great) of the desired effect, do you think the use of these techniques is ethical? Explain your answer why of why not