Reading required: - Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your understanding.

1-Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. Chapter-15 (2.5 Marks) (Minimum 150 words)

2-Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this viewpoint? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers based on the concepts discussed in Chapter-17. Chapter-17 (2.5 Marks) (Minimum 150 words)

Important Notes: -

For each question, you need to answer not in less than 150 Words.

Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.

Use APA style for writing references.