Reading the attached article. Researching a need, develop a one to two-page Press Release that covers the items in the article, including the FAQ from the Working Backwards Podcast. Think critically as you are now the manager evaluating this idea and its benefit to the organization.

verify that it is a new idea or product by googling the product.

https://blog.hubspot.com/marketing/press-release-template-ht

McAllister goes on to share a sample outline for an internal press release: Heading: Name the product in a way the reader (i.e., your target customers) will understand. Subheading: Describe who the market for the product is and what benefit they get. One sentence only underneath the title. Summary: Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. Problem: Describe the problem your product solves. Solution: Describe how your product elegantly solves the problem. Quote from You: A quote from a spokesperson in your company. How to Get Started: Describe how easy it is to get started. Customer Quote: Provide a quote from a hypothetical customer that describes how they experienced the benefit. Closing and Call to Action: Wrap it up and give pointers where the reader should go next. In addition to the above template, McAllister advises that you should keep the press release simple, a page and a half or less, with paragraphs made up of no more than three to four sentences. Part of keeping it simple means writing for mainstream customers, a technique McAllister calls "Oprah-speak." "Imagine you're sitting on Oprah's couch and have just explained the product to her, and then you listen as she explains it to her audience," he writes. "That's 'Oprah-speak,' not 'geek-speak." If the product actually makes it into development, the press release can then be used as a touchstone. https://www.inc.com/justin-bariso/amazon-uses-a-secret-process-for-launching-new-ideas-and-it-can- transform-way-you-work.html