Reading the case, what is the situational analysis (internal and external) for Phil's Haulage. Do not do case facts or make it leading. Just have to analyze internal and external factors. You can refer to exhibits as to what the company's strengths or weaknesses are.

Asituational analysisis a collection of methods used toanalyzethe internal and external factors in a business. It allows you to use market research to evaluate projected growth, define your potential customers, assess your competitors and evaluate the state of your business