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Readings: Read Chapter 2 in the Kotler and Keller s Marketing Management, 1 5 th ed . , textbook. ( If you have any other
Readings: Read Chapter in the Kotler and Kellers Marketing Management, th ed textbook. If you have any other textbook at hand, you should look up the topic Forum Discussion: Prepare a page paper expressing your opinion on: What are the main issues and trends that affect marketing management nowadays and how do they influence organizational planning
Readings:
Read Chapter in the Kotler and Kellers Marketing Management,
th ed
textbook.
If you have any other textbook at hand, you should look up the topic
Forum Discussion:
Prepare a page paper expressing your opinion on:
What are the main issues and trends that affect marketing management
nowadays and how do they influence organizational planning
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