Question
ReadMcDonald's: A Case Study inGlocalization https://www-proquest-com.vlib.excelsior.edu/business/docview/1711198528/447FCA428A254773PQ/24?accountid=134966 Analyze how McDonald's has adapted their marketing and product positioning to address cultural differences they encounter across the globe.
ReadMcDonald's: A Case Study inGlocalization
https://www-proquest-com.vlib.excelsior.edu/business/docview/1711198528/447FCA428A254773PQ/24?accountid=134966
Analyze how McDonald's has adapted their marketing and product positioning to address cultural differences they encounter across the globe.
Why have their adaptations worked?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
