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ReadMcDonald's: A Case Study inGlocalization https://www-proquest-com.vlib.excelsior.edu/business/docview/1711198528/447FCA428A254773PQ/24?accountid=134966 Analyze how McDonald's has adapted their marketing and product positioning to address cultural differences they encounter across the globe.

ReadMcDonald's: A Case Study inGlocalization

https://www-proquest-com.vlib.excelsior.edu/business/docview/1711198528/447FCA428A254773PQ/24?accountid=134966

Analyze how McDonald's has adapted their marketing and product positioning to address cultural differences they encounter across the globe.

Why have their adaptations worked?

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