Ready for a new phone? Google seems to be responding to pandemic economic concerns and is making its phones a little simpler and less expensive. If you're looking for an alternative to Samsung or Apple, the best Google Pixel phones are wise options to consider. Google said it has seen robust demand for its Pixel 6 in North America with the smartphone's shipments reaching around 1.2 million units in the first quarter of 2022, raising its share in the region to 3%, up from 1% in the first quarter of 2021.

The Google Pixel phones were first released in late 2016 with the camera experience beil the central focus, largely due to the advanced software and algorithms and not directly related to having the best camera hardware, In addition to imaging performance, Google also follows in Apple's footsteps in establishing an ecosystem of connected products. The Pixel family includes wireless Pixel Buds and a range of wireless charging stations. Google Pixel phones are similar to the Apple iPhone with regular software updates and Android security updates, bringing enhancements, new features, and performance improvements. There is plenty of RAM to keep things running quickly on the Pixel phone while the latest Android software is optimized for the Pixel phone experience. Unlike some other Android phones, users can rest assured that their Pixel phone will be supported for at least five years. There are some unique Google experiences contained in the Pixel 6 and 7 (released respectively in 2021 and 2022) that are not found in Android smartphones from Samsung, OnePlus, TCL, and others. These include the Magic Eraser tool that helps quickly remove unwanted subjects from users' photos, Google Assistant calling features, and the core Material You customization options. The newest models in 2022 are priced at $600, it costs hundreds less than other Android phones that won't last as long or perform as well.

Google is considering having its future Pixel phones produced in partner plants across Vietnam to avald US-China trade tension risks and China's Covid-19 lockdowns. In Vietnam, the Google Pixel 6-7 Pro are priced in a comfortable middle ground, from 12.500.000 to 21.000.000 VND Vietnam's smartphone market is becoming saturated because people are not attracted to purchase smartphones as soon as a new product is launched unless the product is outstanding. Strong configuration, a good screen, and a good camera eventually became the norm for all smartphone models. The Vietnam smartphone market is expected to register a growth rate of 7.48%, reaching around USD 7.54 billion by 2027 due to the trend of digitalization and increasing use of smart internet-connected devices. Samsung, OPPO, Xiaomi, Apple, Vivo, Huawei, LG, Microsoft, Sony and HTC are some of the leading market players in the market. New market players are also actively entering the market in the recent years and further strengthening the market growth.

1. Assume you work as a marketing intern at Google Vietnam, in charge of the Google Pixel phones. You are asked to develop a SWOT analysis for the brand in Vietnam. What are your arguments?

2. Develop a positioning statement for Google Pixel phones in Vietnam, using the formula: For [target market] who [target market need], [the brand name] provides [main benefit that differentiates the brand's offering from competitors! among all [Frame of Reference] because [reason why target market should believe the brand's differentiation]