Real-life company analysis write-up (Juul Labs). You are required to submit a written evaluation on Juul Labs, a company whose early success has been jeopardized by a governmental intervention. Your case analysis write-up is worth 100 points. The write-up is due at 11:59 pm on 8/2 and is to be prepared as an individual effort, not as a group project. Submit your write-up by uploading it via D2L.

Juul Labs Assignment

Juul Labs, a company that offers innovative nicotine delivery system, has recently surpassed Facebook as the fastest startup to reach the decacorn status (i.e., a valuation of over $10B). The details can be found here: https://finance.yahoo.com/news/juul-surpasses-facebook-fastest-startup-reach-decacorn-status-153728892.html. Yet, despite its success - or maybe because of it - the FDA is severely limiting its future prospects. You may find the details here: https://www.usatoday.com/story/news/health/2018/11/13/juul-flavored-e-cigarette-products-social-media-fda-crackdown/1990688002/.

Discuss the opportunities and threats that Juul faces domestically and internationally. Given its competencies, what competitive strategy would you suggest to Juul and why? Should it cooperate with any of the larger players in the industry? If so, how? Should it consider diversification? If so, what do you believe to be the best option for Juul to ensure success? Why? What about international opportunities? If you were in charge of setting the strategy for Juul Labs, what would you recommend?

Provide a short write-up explaining your recommendations up to 3 pages.