Real-world Business Analysis Part VI

This week, you will continue to apply strategic thinking concepts and tools in order to better understand the strategic landscape of your chosen real-world business. The tools you will explore this week focus on the implementation and evaluation of value innovation or blue ocean strategies.

Buyer Utility Map

Review Chapter 6, "Get the Strategic Sequence Right" in the course text Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, and then construct a buyer utility map. Complete an analysis of the implications of this map for your chosen company. Review and identify the buyer experience cycle and discuss any implications of that analysis.

Price Corridor Analysis

Conduct a price corridor analysis and discuss any implications of your analysis.

BOI Index Table

Complete a blue ocean idea (BOI) index table for your company and three selected competitors. Discuss any implications of your analysis.

Three E Fair Process Analysis

Review Chapters 7 and 8, "Overcome Key Organizational Hurdles" and "Build Execution into Strategy" in the course text Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Then complete an analysis using the three E principles of fair process. You may want to reference the video segment "Intellectual Property" featuring Fritz Attaway on the course DVD. Identify organizational commitments that demonstrate that you have established a fair process, and discuss how this will affect potential implementation of your value innovation strategy.

Reading Materials:

Course Text:Kim, W. C., & Mauborgne, R. (2015).Blue ocean strategy: How to create uncontested market space and make the competition irrelevant(Expanded ed.). Boston: Harvard Business School Press.

• Chapter 6, "Get the Strategic Sequence Right"
• Chapter 7, "Overcome Key Organizational Hurdles"
• Chapter 8, "Build Execution into Strategy"
• Chapter10,"RenewBlueOceans"