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Recall from Chapter 3, the three main types of research design methods are exploratory, descriptive, and causal. For this milestone, you will be highlighting the
Recall from Chapter 3, the three main types of research design methods are exploratory, descriptive, and causal. For this milestone, you will be highlighting the research design alternatives based on the outcome of your research approach for the company you have chosen. For each of the three main methods, write one paragraph on how you could utilize this method to better understand or answer at least one of your specific components from your research approach. This assignment covers all Module 2 and Module 3 Objectives. Using the Samsung TV research questions as an example, one paragraph could be on how focus groups (i.e., an exploratory method) would help Samsung better understand how consumers evaluate TVs (Specific Component 1). The second paragraph could be on how a survey (i.e., a descriptive method) could be used to gauge customer satisfaction (Specific Component 2). The third paragraph could describe an experiment (i.e., a causal method) to calculate how much the new line of TVs would cannibalize Samsung's existing TV products. Assignment Requirements: As described above: One paragraph on a potential exploratory method One paragraph on a potential descriptive method One paragraph on a potential causal method
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