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Recall McGuire's Information Processing _ Model, as well as our discussion of Involvement. With these discussions in mind, consider a persuasive message that advocates the
Recall McGuire's Information ProcessingModel, as well as our discussion of Involvement. With these discussions in mind, consider a persuasive message that advocates the immediate implementation of senior comprehensive exams at MSUM ie competency exams that all graduating seniors must pass in order to receive a degree Of note, many of your target audience members are MSUM seniors on schedule to graduate. For these members of your target audience, involvement is sure to impact the likelihood that will not occur within McGuire's model.
A ValueRelevant, reception
B ImpressionRelevant, reception
C ValueRelevant, yielding
D OutcomeRelevant, yielding
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